2025-03-31
A study by Brandiving analyzed the online presence of major French fragrance brands—Chanel, Dior, Guerlain, and Yves Saint Laurent—across the UK, Germany, France, Italy, and Spain. The research examined over 40,000 URLs from more than 200 retailers, comparing discounted prices with Suggested Retail Prices (SRP).
Results show that Chanel has the least exposure in lower-tier retailers, while Yves Saint Laurent is overrepresented. Chanel is also the least aggressive in discounts, whereas Guerlain and Yves Saint Laurent show higher promotional activity. The study highlights the importance of strategic online monitoring and pricing to maintain a premium brand position.
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2024-10-21
Five websites cover the 80% of the total beauty traffic in France on a monthly basis, while just 4 unauthorized websites enter the top 20 but with a very low Traffic Share.
In average out of the total monthly visit, around 49% are unique ones, meaning that in average a consumer visit twice a month the website. The visits in average last more than 3 minutes and involve almost 5 pages, thus with an average time spent on each page of 50 seconds. Also bounce rate is an important parameter, the lower the better and in France is at 50%.
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2024-10-13
Six websites cover the 84% of the total beauty traffic in Germany on a monthly basis, while just 7 unauthorized websites enter the top 20 and easycosmetic has a traffic share equivalent to the one of sephora.
In average out of the total monthly visit, around 52% are unique ones, meaning that in average a consumer visit twice a month the website. The visits in average last around 3 minutes and involve almost 4 pages, thus with an average time spent on each page of less than 50 seconds. Also bounce rate is an important parameter, the lower the better and in Germany is at 44.6%.
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2024-10-05
Six websites cover the 83% of the total beauty traffic in Spain on a monthly basis, while just 3 unauthorized websites enter the top 20.
In average out of the total monthly visit, around 45% are unique ones, meaning that in average a consumer visit more than wice a month the website. The visits in average last more than 3 minutes and involve more than 5 pages, thus with an average time spent on each page of around 40 seconds. Also bounce rate is an important parameter, the lower the better and in Spain is at 47.8%.
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2024-09-30
Five websites cover the 80% of the total beauty traffic in Italy on a monthly basis, while just 7 unauthorized websites enter the top 20 but with a very low Traffic Share.
In average out of the total monthly visit, around 50% are unique ones, meaning that in average a consumer visit twice a month the website. The visits in average last more than 2 minutes and involve 4 pages, thus with an average time spent on each page of 40 seconds. Also bounce rate is an important parameter, the lower the better.
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2024-05-27
For brands launching new products on third-party e-commerce websites, strategic pricing is a critical factor for success. Monitoring product price evolution is essential to maintain brand integrity, optimize launch strategies, and ensure market competitiveness. This article delves into why monitoring price evolution from a brand perspective is vital for new product launches and how it can enhance brand positioning and profitability.
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2024-05-24
This practice is essential for ensuring product accuracy, protecting brand reputation, optimizing pricing strategies, and enhancing overall customer experience. Here’s why vigilant monitoring of these pages should be a top priority for any ecommerce business.
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