BRANDIVING
NEWS

Five websites cover the 80% of the total beauty traffic in France on a monthly basis, while just 4 unauthorized websites enter the top 20 but with a very low Traffic Share.
In average out of the total monthly visit, around 49% are unique ones, meaning that in average a consumer visit twice a month the website. The visits in average last more than 3 minutes and involve almost 5 pages, thus with an average time spent on each page of 50 seconds. Also bounce rate is an important parameter, the lower the better and in France is at 50%.

• sephora holds the highest traffic share at 31%, with nearly 6 million monthly visits and quite low bounce rate (38.8%)
• nocibe (22% traffic share) and notino (12% traffic share) also rank among the top sites, showing significant market influence.
• my-origines has the lowest traffic among the top 5 but is the winner in terms of time spent and pages visited showing high engagement rate

• my-origines leads in engagement with the highest number of pages per visit (4.83) and a longer visit duration (00:04:51). This reflects the effectiveness of their site design or content in holding customer attention
• notino and nocibe also maintain decent engagement metrics, while sephora has a shorter visit duration (00:02:53) and lower pages per visit (4.06), potentially indicating less customer interaction or ease of navigation but could also mean that consumers knows what they want and buy quickly

Brands in the beauty industry need to be vigilant about who is selling their products online. Authorized retailers\' product pages are crucial for brand identity likewise unauthorized retailers can damage brand\'s reputation and harm consumers.

Brandiving offers to brands two solutions to support brands:

• Price Monitoring: a tool that automatically detect prices of selected products in authorized and unauthorized ecommerce websites in specific countries notifying the brand if any aggressive promotion is active. Discover more here
• CARS: a tool that scans daily the product pages on selected ecommerce website detecting variations in price, availability, rate and reviews, text descriptions and images, and notifying the brand for any change. Brandiving has the most extensive coverage on beauty players online in France: Nocibe, Sephora, Notino, Marionnaud, My-Origines, Lookfantastic, PerfumesClub, Makeup, Primor, Flaconi but any can be included. Discover more here